EVERNOW
Menopause Care is Within Reach
Creating an iOS app for a Series-A telehealth startup, available now in the Apple Store.
INTRODUCTION
Evernow: A Menopause Startup
With little medical information, treatment or empathy, women experiencing menopause often struggle to understand what is happening to their bodies and how to cope with the symptoms. Evernow is a Series-A telehealth startup focused on supportin women through this life stage, offering members unlimited access to menopause specialists, individualized treatment, and medication plans. Previously Evernow’s members relied on an inconvenient webpage for accessing their offerings, requiring them to log in every time. We, the Product Team, developed a mobile app to more effectively meet the needs of our members.
Delivering an MVP
Our primary objective was to create and ship an iOS mobile app within 6 months that would provide an engaging and accessible experience for Evernow's members. With a tight timeline requiring early and rapid testing, our cross-functional team enhanced and expanded the platform with new features to support, empower, and educate members.
Identifying a need to attract new members, drive acquisition, and differentiate and strengthen Evernow’s market position, we ideated a freemium version of the app.
My Role
As the first (and for the only for the first 6 months) Senior Product Designer on the cross-functional Customer Journey Agile Squad, I led the app’s end-to-end UX design process from the concept to in-depth research and iterative sprints and refinements, culminating in its successful launch on the Apple Store in November 2022.
`1 addition to this project, I simultaneously undertook various other initiatives, including the introduction of a web-based patient portal, new payment models, and new product launchess.
Expertise: UX, UI, Testing + Market Research
Team: 1 UX Designer, 6 engineers, 1 product manager
Tools: Figma, Usertesting.com, user interviews
Deliverables: iOS app - Beta version, App Store version 1.0 launched in the Apple Store (7 months)
MY DESIGN PROCESS
Phase 1: Concept + Discovery
Our cross-functional team of Product, Design, and Engineering had seven months to launch our app from beginning to end. See how we leveraged stakeholder interviews, expert input, competitor research, user journey mapping, and concept testing tovdefine and prioritize features for a minimal viable product (MVP) that would meet our user's needs.
Phase 2: Beta Version
Our main goal during Phase 2 was to create a beta app for gathering member feedback on the features, user flow, and functionality of the design from a select group of current Evernow members. Discover how we achieved a pilot-ready version of the app under tight constraints and how users’ input informed our subsequent design decisions.
Phase 3: Launch + Beyond!
We culled the results the beta test to achieve a more polished and complete UI design — proudly launching the app to all existing and new members on the Apple Store. Results surpassed our expectations with high adoption rates, positive feedback from user interviews, and a clear vision for our app 2.0 roadmap.