ON THE SPOT

The Problem

Music streaming platforms allow us to listen to our favorite tunes any time, anywhere, and social media has allowed us to share music with friends instantaneously. Spotify is the global leader in music streaming, but it didn’t have a stand alone social feature. Users seeking to connect with friends via the app have been limited to its integration with Facebook, Instagram, and other apps. To elevate the social experience of streaming music and increase engagement among its 165 million users, Spotify wants to create its own social feature.

Challenge

I assumed the role of a UX Designer for a speculative project to provide Spotify with an interactive prototype of the new social feature to be embedded within the current Spotify iOS platform and integrated seamlessly with the rest of the app.