EVERNOW
Empowering Women to Manage Their Health
On the Go
Introducing a future Android app that puts women’s needs first, launching Google into the FemTech market.
INTRODUCTION
Women’s Health in Context
Women make 80% of the household healthcare decisions and spend 29% more than men on healthcare needs. With immense spending and decision-making power, It’s hard to believe how underserved women are by healthcare innovation. With a dearth of products designed by women or focused on women’s health, women often resort to troubleshooting their health issues through online searches, piecing together information that can be inconsistent, confusing, and lacking credibility.
FemTech Takes the Stage
Against this backdrop, FemTech has emerged as a growing sector of digital products and solutions designed to improve or support women’s health — estimated to be worth $50 billion by 2025.
A Google Challenge
Recognizing an opportunity for Google to expand its offerings into the rising FemTech market, I created an Android prototype and branding for Google Fem, a new women’s health app. Excited by this challenge to make women’s health more accessible, I spearheaded a UX design process from a concept through a developer-ready prototype.
Expertise: UX, UI, User Research
Team: UX Designer (me!)
Tools: Sketch, Invision, Airtable
Deliverables: Interactive prototype & Branding
EXPLORE MY DESIGN PROCESS
Learn the Landscape
Uncover key user insights and FemTech market trends to shape decision decisions through market research, competitor analysis, and empathy-driven user research.
Define Problems and Priorities
Translate research into a design strategy aligned with business goals. Define the problem, ideate, develop product roadmap, information architecture and user flows.
Ready, Set, Iterate…and Test!
Enhance user-centeredness of Google Fem iterations - from low-fidelity sketches to developer-ready interactive prototype. Achieve this through branding, styling, and extensive usability testing.
